Day 2 of SES 2006
SES day 2 wasn’t quite as interesting as day 1, but it had its moments. We met a Lulu fan, though how she knew we were from Lulu I don’t know (the conference badges had your affiliation printed rather annoyingly small) — I don’t meet a lot of people who know about Lulu, so when you meet someone who not only knows about us, but loves the site, it’s amazingly gratifying. Also, she found my conference photos on Flickr. The internet works.
The sessions weren’t quite as interesting, mostly good web design practices as applied to search engine optimization. Still, there was a lot of helpful info about testing landing ramps using A/B and multivariate testing.
Some other points of interest:
- Don’t forget that people won’t always come throught the homepage (I think I heard this once stated as “every page is a landing ramp”)
- Accessibility and search engine optimization have a lot in common
- It may not be a real shocker, but the panelists liked to pimp their tools/services
Oh, and we got a chance after the last session to visit Central Park and see the Trump zamboni.