How not to launch a website

  1. Launch your new site
  2. Watch every geek on the planet notice and link to the site
  3. Take the site down without explanation
  4. Watch the geeks get restless
  5. Explain that you were just testing things and the site is really going to launch tomorrow

The result? For about 12 hours every geek on the planet thinks you can’t keep your site on the web without it completely collapsing — on a Sunday no less. Here’s hoping MSN Virtual Earth is worth the hype (we’ll see on Monday).

This entry was posted on Sunday, July 24th, 2005 at 10:42 pm and is filed under Weblog. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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